2-Day Workshop (26–27 February, 12:00–17:00 CET)
Meta Ads Workshop: How to Advertise Your Business on Meta
The Meta Ads Workshop is a practical, hands-on training designed to help you master Meta Ads Manager, craft high-performing campaigns, and grow your business with targeted, predictable advertising. This isn’t just theory—you’ll bring your campaign ideas, and together, we’ll set them up for success during the workshop.
What You’ll Learn:
- How to confidently navigate Meta Ads Manager.
- How to research and define your ideal audience using tools like custom and lookalike audiences.
- How to create compelling ad copy, visuals, and calls-to-action that drive clicks and conversions.
- How to set up advanced tracking tools like Facebook Pixel and Conversions API for better campaign insights.
- How to analyze performance metrics and scale successful campaigns for consistent results.
- How to maximize ROI through smart budgeting and optimization techniques.
Structure:
Day 1: Fundamentals of Meta Ads and Audience Targeting
- Explore campaign objectives and their impact on ad performance.
- Research and set up audiences using advanced targeting options.
- Understand tracking tools for measuring campaign success.
Day 2: Building and Optimizing Your Campaigns
- Craft and launch campaigns with expert guidance.
- Learn techniques for testing, scaling, and optimizing ad performance.
- Gain insights into metrics to make data-driven decisions.
Who Should Attend:
- Entrepreneurs and small business owners looking to scale with strategic advertising.
- Service-based businesses ready to drive leads and sales with predictable results.
