Storytelling for Startups!
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Storytelling for Startups!

Learn how to use the power of storytelling to create a narrative for your company, grow users&sales and get your story out into the world.

Date and time

Thursday, September 26 · 9:30am - 3:30pm CEST

Location

Barcelona

Barcelona Barcelona Spain

Refund Policy

Refunds up to 14 days before event

Agenda

9:30 AM - 10:30 AM

Registration and Networking

Get together.

10:30 AM - 11:00 AM

Introduction to Storytelling

The importance of storytelling for startups and workshop objectives.

11:00 AM - 12:00 PM

The Hero's Journey

Understanding the Hero's Journey framework --- The customer as the hero in your brand story--- Interactive exercise: Map your customer's journey

12:00 PM - 12:30 PM

Story Archetypes and Tone of Voice

Overview of common story archetypes--- Defining and using tone of voice in your storytelling

12:30 PM - 1:00 PM

Break

1:00 PM - 2:15 PM

Crafting Your Brand Story

Identifying core values and mission--- Techniques for creating a compelling brand narrative--- Interactive exercise: Craft your startup's story

2:15 PM - 2:30 PM

Break

2:30 PM - 3:00 PM

Getting Your Story out into the World

Strategies for media outreach---- Crafting a compelling pitch--- Real-life examples of successful media stories---- Interactive exercise: Create a media pitch for your story

3:00 PM - 3:30 PM

Q&A and Closing Remarks

Open floor for questions--- Summary of key takeaways--- Closing remarks

About this event

Storytelling for Startups!

Barcelona

Unlock the power of storytelling to boost your sales, marketing, and branding! Join us for a transformative 6-hour workshop where you'll learn how to craft compelling narratives that resonate with your audience and drive business growth.

What You'll Learn:

  • The fundamentals of storytelling in business
  • How to create a brand story that connects with customers
  • Techniques for using storytelling in marketing and sales
  • Real-life case studies and success stories
  • Interactive exercises to develop your storytelling skills

Who Should Attend:

  • Founders
  • Business owners and entrepreneurs
  • Marketing and sales professionals
  • Brand managers and communicators


The workshop is in English. The venue in the city center of Barcelona is dependent on the final attendance numbers (TBD) and will be announced on the event page 2 days prior to the event.


About the speaker

Fergus Sweeney, the CEO and Founder of Purple Coulee, is a master storyteller and digital strategist with extensive experience in creating impactful narratives for brands. He has led successful storytelling campaigns across Europe and the US, bringing a unique blend of creativity and technological innovation. Fergus's workshops draw on his deep expertise in content creation, AI tools, and strategic communication, making them an invaluable resource for startups looking to enhance their marketing and branding efforts. Join Fergus to learn how to craft compelling stories that resonate and drive business success.

Frequently asked questions

What is the purpose of this workshop?

The workshop aims to teach startups how to use storytelling to boost sales, marketing, and branding. Attendees will learn techniques to craft compelling narratives that resonate with their audience and drive business growth.

Who should attend this workshop?

This workshop is ideal for business owners, entrepreneurs, marketing and sales professionals, and brand managers who want to enhance their storytelling skills.

What will I learn in this workshop?

You'll learn the fundamentals of storytelling in business, how to create a brand story, the Hero's Journey framework, common story archetypes, tone of voice, and strategies for getting your story into the media.

What materials should I bring to the workshop?

Please bring a notebook, pen, and any specific questions or challenges you have related to storytelling in your business. Laptops are optional.

How can I register for the workshop?

You can register for the workshop on Eventbrite. Simply visit our event page, select your ticket type, and complete the registration process. Feel free to reach out with any additional questions. We look forward to helping you master the art of storytelling for your startup!

Who is Fergus Sweeney and Purple Coulee`?

Fergus Sweeney: Fergus Sweeney is the CEO and Founder of Purple Coulee, a company dedicated to helping brands, startups, and organizations craft and tell compelling stories. He specializes in combining traditional storytelling techniques with modern AI tools to enhance creative processes.

I do not have time at this date, but I am interested in the topic. How can I get in touch?

Great, you are always welcome to get in touch at purplecoulee.com or via LinkedIn.

Where will the workshop take place=

At a premium event location in the city center of Barcelona. Dependent on attendance to get the perfect place. e

Will there be food and drinks.

Yes, lunch and refreshments throughout the day are provided.

Tags

Organized by

Purple Coulee

Purple Coulee is a storytelling agency that helps brands, startups, and organizations craft and tell compelling narratives.

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